About the role

What it means to join us at this stage

Joining Vellum this early means that you’re going to play a huge part in guiding both the business and cultural evolution of the company. Together, we’re going to face the hardest GTM challenges this journey has to offer head-on. As the team grows, you’ll be the battle hardened expert that everyone looks towards for guidance.

Responsibilities:

• Technical content marketing (articles/videos)

  • For the end user (product tutorials/ methodologies/ explaining AI topics )

  • For the enterprise/buyer (playbooks, case studies, thought leadership)

Skills

• At least 3 years experience writing technical content for a B2B startup, ideally in the AI space

• AI / technical knowledge / background (follows the news, understands the methodologies)

• Video editing

Great to have

• Built something with AI

• Past success with inbound channels (SEO, video etc..)

• Familiar with SEO/GEO

We’re looking for someone who understands the AI space and knows how to turn technical concepts into content that teaches, inspires, and drives growth. You’ve probably written technical tutorials, explored AI tools hands-on, and know how to make YouTube a serious content channel. If you’re someone who knows how to explain complex technical topics with a growth mindset, we’d love to work with you.

What You’ll Do

• Own the content plan across the full funnel, from awareness to education to conversion, and track what’s working.

• Write technical tutorials, case studies, playbooks, and other educational content to help product and engineering teams build with AI and get familiar with the Vellum ecosystem.

• Create product-focused content that helps new users get started and experienced users go deeper (including best practices, how-tos, and feature guides).

• Partner with the growth lead to get content in front of the right people, beyond SEO, through community, email, OSS, PLG, social, partnerships, and earned media.

• Build and grow our YouTube presence: outline, produce, and publish educational video content that people actually want to watch.

• Work with GTM, engineers, and customers to break down complex ideas into content that resonates, brings prospects into the funnel, and is useful to Vellum’s customers

What You Bring

• You have experience writing technical content for a B2B audience, ideally in the AI or devtools space.

• You have multichannel fluency. You know how to adapt content for various mediums: articles, reports, social, video scripts.

• You know your way around video: scripting, editing, posting, and how to grow viewership on YouTube.

• You’re technical enough to pick up new concepts quickly, and curious enough to dig deep and ask the right questions when something isn’t clear.

• You know when and how to use AI tools to help speed up your process, while keeping the quality of your content high.

• You’re very creative, and standard marketing ideas bore you. You have crazy content ideas to get Vellum’s name and thought leadership out there.

Great to have

• You’ve worked at a growing startup and understand how to prioritize content for speed and impact.

• You’ve built something with AI. A side project, an integration, or even just explored enough to speak credibly about how it works.

• You’re familiar with GEO (Generative Engine Optimization), and have some ideas on how we should approach it.