About the role

What it means to join us at this stage

Joining Vellum this early means that you’re going to play a huge part in guiding both the business and cultural evolution of the company. Together, we’re going to face the hardest GTM challenges this journey has to offer head-on. As the team grows, you’ll be the battle hardened expert that everyone looks towards for guidance.

With great power comes great responsibility 🙂

What you’re signing up for

We’re looking for an experienced Demand Generation lead to help us drive demand through a wide variety of experiments. We have a core inbound/SEO/social channel working, and now our goal is to amplify marketing efforts. More than anything, the role will require rigorous experimentation, data analysis & doubling down on what works best. You will be measured on opportunities created for sales, here’s a list of things you could be working on:

• Paid advertising across multiple channels

  • Lead and execute our paid search and social strategy across platforms (Google, LinkedIn, Reddit, Twitter, etc.)

  • Experiment with diverse copy, landing pages, and campaigns to drive high-intent leads.

  • Continuously optimize ads and use data to decide which ads to scale up.

• Events, both in-person conferences and webinars

  • Identify and secure speaking or sponsoring opportunities for Vellum's leadership. Coordinate all aspects of speaker engagements, including presentation development, logistics, and follow-up activities.

  • Collaborate closely with our sales team to ensure effective pre-event and post-event prospect outreach and nurturing.

  • Develop event goals and track metrics that are essential to the success of all Vellum’s events, such as: promotion tactics, leads, and opportunities created.

• Account Based Marketing

  • Craft and execute email campaigns to engage and convert target accounts.

  • Utilize insights from our own product data to deliver highly personalized and contextual emails.

• Serving as a cultural pillar of the team