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Partnership Lead, Media and Entertainment

Twelve Labs

Twelve Labs

Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Tuesday, July 2, 2024
Who we are
At Twelve Labs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.
With a remarkable $77 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.
We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.
About The Role
Twelve Labs is seeking an experienced and well-connected Partnership Lead to drive the adoption and integration of Twelve Labs' cutting-edge AI technology within the Media and Entertainment (M&E) industry. As a key member of our go-to-market team, you will be responsible for establishing and nurturing strategic relationships with industry leaders, influencers, and decision-makers to accelerate our growth and market penetration. You will also play a crucial role in shaping our messaging and marketing strategies to effectively communicate the value of our AI solutions to the M&E community.
The ideal candidate will have a deep understanding of the M&E landscape, and extensive experience in business development, channel partnership management, and field marketing. You will be a subject matter expert and a master relationship builder, capable of bridging the gap between the technical world of AI and the dynamic, fast-paced environment of media and entertainment.

Key Responsibilities

  • Develop and execute a comprehensive partnership strategy focused on the M&E industry, aligned with Twelve Labs' overall business objectives and product roadmap.
  • Identify, prospect, and engage with potential partners, including studios, networks, platforms, and technology providers, to establish mutually beneficial relationships and build a robust partnership pipeline.
  • Collaborate with the marketing team to craft compelling messaging and positioning that articulates the value of Twelve Labs' AI technology to the M&E industry, and develop targeted marketing campaigns to drive awareness and adoption.
  • Manage and grow channel partnerships, including identifying opportunities for joint solutions, co-marketing initiatives, and revenue-sharing models that drive mutual success.
  • Plan and execute field marketing activities and events, such as industry conferences, workshops, and executive briefings, to showcase Twelve Labs' capabilities and engage with key decision-makers.
  • Act as a subject matter expert and trusted advisor to partners and prospects, providing guidance on best practices, industry trends, and emerging opportunities for leveraging AI in M&E workflows.
  • Build and maintain strong relationships with industry influencers, thought leaders, and strategic partners to expand Twelve Labs' network and create new opportunities for collaboration and growth.
  • Collaborate with cross-functional teams, including product, engineering, marketing, and sales, to ensure successful integration and deployment of Twelve Labs' technology within partner ecosystems.
  • Monitor and analyze partnership performance, providing regular reports and insights to leadership and stakeholders, and continuously optimize partnership strategies based on data-driven insights.


  • 7+ years of experience in business development, partnerships, or a related field within the M&E industry, with a strong track record of building and managing successful channel partnerships.
  • Proven ability to develop and execute effective marketing and messaging strategies that resonate with the M&E community and drive business results.
  • Deep understanding of the M&E landscape, including key players, trends, workflows, and technologies, and a passion for staying at the forefront of industry developments.
  • Exceptional relationship-building and interpersonal skills, with the ability to navigate complex organizational structures, build trust, and influence decision-makers at all levels.
  • Strong business acumen and negotiation skills, with the ability to structure and close complex partnership deals and drive revenue growth.
  • Excellent communication and presentation skills, with the ability to articulate technical concepts to non-technical audiences and represent Twelve Labs as a subject matter expert and thought leader.
  • Experience planning and executing successful field marketing events and initiatives that drive brand awareness, engagement, and pipeline growth.
  • Proven ability to collaborate effectively with cross-functional teams and manage internal stakeholders to drive project success.
  • Bachelor's degree in business, marketing, or a related field; MBA or advanced degree preferred.
  • Willingness to travel as needed for partner meetings, industry events, and conferences.
If you are a strategic thinker, a master relationship builder, and a passionate advocate for the power of AI to revolutionize the Media and Entertainment industry, we would love to hear from you. Join us at Twelve Labs and help us build the future of video understanding and unlock new opportunities for innovation and growth in the M&E sector.
Even if there are a few checkboxes that aren’t ticked through your prior experience, we still encourage you to apply! If you are a 0-to-1 achiever, a ferocious learner, and a kind and fun team player who motivates others, you will find a home at Twelve Labs.
We welcome applicants from all walks of life and are committed to equal-opportunity employment. We cherish and celebrate diversity not just because it is the right thing to do, but because it makes our company much stronger.
Benefits and Perks
🤝 An open and inclusive culture and work environment.
🧑‍💻 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
🦷 Full health, dental, and vision benefits
✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
🏙 Remote-flexible, offices in San Francisco and Seoul and coworking stipend
🛂 VISA support (such as H1B and OPT transfer for US employees)