Senior Growth Marketing Manager, Integrated Campaigns
Moveworks
Location: Mountain View, CA (This role will have you In office ~2 days a week. Must be local to the Bay Area)
As Moveworks’ offerings expand to serve different audience segments, this Senior Growth Marketing Manager, Integrated Campaigns role will be responsible for developing and scaling a new campaign framework and designing multiple inventive campaigns that effectively convey our AI-powered transformation story. This role will ensure that all demand generation programs are audience-centric, cohesive across channels, and support the entire marketing funnel—from awareness to decision and adoption.
Success in this role requires a vision/appreciation for an AI-powered future, compelling story-telling skills, understanding of B2B (preferably Enterprise) buyer decision making, and deep collaboration with cross-functional teams, including Solution PMMs, Digital Marketing, Field Marketing, PR, Social, and Creative to drive differentiated campaigns that result in maximum pipeline and revenue impact.
What You Will Do
- Develop a campaign planning framework and establish processes that enable excellence in go-to-market execution
- Work closely with Solution PMM teams to strategize on campaign themes that align with business priorities and harmonize messaging, positioning, and sales play mapping
- Develop a campaign plan on a page and manage the campaign calendar
- Write campaign briefs and orchestrate across Content, Creative, Digital, and Field Marketing to ensure timely and high-impact campaign execution
- Champion data-driven optimization of campaign performance
- Assist with strategic marketing projects that are inherently cross-functional in nature
What You Bring To The Table
- 8+ years of experience in B2B marketing, demand generation, or integrated campaigns
- Leadership mindset and proven ability to influence without authority. Exceptional verbal and written communication along with great project management skills
- Demonstrated track record of successfully planning and executing integrated multi-channel campaigns that contributed significantly to pipeline growth
- Deep understanding of solution-based, customer-centric marketing and AI-powered transformation trends
- Expertise in working cross-functionally with one or more of: Product Marketing, Field Marketing, Digital, Brand, and Creative teams
Nice-to-Have:
- Exposure to Enterprise buying cycles
- Experience marketing to HR or Sales audience
- Scale up experience
Base Compensation Range: $145,000- $183,000
*Our compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions or bonus plans.
Ultimately, in determining pay, final offers may vary from the amount listed based on geography, the role’s scope and complexity, the candidate’s experience and expertise, and other factors.
Moveworks Is An Equal Opportunity Employer
*Moveworks is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other characteristics protected by law.
Who We Are
Moveworks is an AI Assistant that helps all employees find information, automate tasks, and be more productive. We give the entire workforce one interface to get answers and take action across every enterprise system. And for developers, we make it easy to build and deploy AI agents that bring the power of Moveworks to every business process or workflow.
It’s all powered by a pioneering Reasoning Engine paired with an Agentic Automation Engine that, together, are able to handle even the most complex requests by understanding queries, then building and executing intelligent plans to fulfill them — in seconds.
Founded in 2016, Moveworks has raised $315M in funding, and eclipsed $100M in ARR in 2024 thanks to our award-winning product and team. Along the way, we’ve earned recognition as a leader in the Forrester Wave for Conversational AI Platforms for Employee Services, as a member of the Forbes Cloud 100 and AI 50 lists, and as one of America’s Most Loved Workplaces according to Newsweek.
Today, Moveworks has over 500 employees in six offices globally, and is backed by some of the world's most prominent investors including Kleiner Perkins, Lightspeed, Bain Capital Ventures, Sapphire Ventures, Iconiq, and more.
Over 350 leading organizations like Marriott, Databricks, Toyota, CVS Health, and Honeywell trust Moveworks to increase operational efficiency, enhance the employee experience, and drive lasting AI transformation.
Come join one of the most innovative teams on the planet!