About Inworld

At Inworld, we believe the processes of building, scaling, and evolving applications are monsters that consume value before it can reach users. Our mission is to solve evolution and transform static software into AI systems that autonomously evolve to better serve their users. We are building an intelligent runtime to conquer these monsters and make this vision a reality.

We are backed by investors such as Intel Capital, Microsoft’s M12 fund, Lightspeed Venture Partners, Section 32, BITKRAFT Ventures, Kleiner Perkins, Founders Fund, and First Spark Ventures. Our technology is used by industry leaders like NVIDIA, Epic Games and Microsoft Xbox. Inworld has been recognized by CB Insights as one of the 100 most promising AI companies globally and has been named one of LinkedIn's Top 10 Startups in the USA.

Your Impact

We’re seeking an ambitious, highly analytical, and growth/metrics-obsessed Growth Marketing Lead (Technical). You’ll take full ownership of driving rapid user growth through rigorous experimentation, data-driven decision-making, and technical marketing innovation.

You’ll partner closely with product, engineering, and PR teams to define and execute Inworld’s growth marketing strategy, setting measurable goals, rolling up your sleeves to execute campaigns end-to-end, and analyzing performance rigorously.

Inworld is breaking new ground in a product category without a playbook. It's an environment where ambiguity is the norm, and we value individuals who thrive in uncertainty. You'll be in a constant cycle of experimentation, learning, and growth.

What you’ll do

• Own and lead cross-functional growth initiatives across marketing, product, and engineering.

• Build and scale growth loops, funnels, and campaigns, with a willingness to engage with technical tools or code as needed.

• Use AI to automate and optimize marketing workflows and internal systems.

• Ship fast: pages, tools, experiments, and systems that move the needle.

• Collaborate closely with founders, product, and engineering to align on goals and execution.

• Take ownership of analytics, performance, attribution, and everything in between.

• Lay the groundwork for a high-leverage, technical growth function from the ground up.

• Design and execute campaigns to reach and convert technical users and decision-makers.

• Write and ship technical content, from blog posts and landing pages to demo scripts and onboarding flows.

• Build and maintain marketing infrastructure, tracking, dashboards, attribution tooling.

• Run A/B tests and rapid experiments to validate ideas before scaling.

• Use insights from product usage and data to inform messaging, campaigns, and positioning.

• Develop referral, lifecycle, and retention flows to increase LTV and reduce churn.

What you’ll bring

• BA/BS degree or higher; technical degrees and backgrounds a plus.

• High technical fluency: you’re comfortable working closely with engineers and navigating technical stacks to run and measure growth experiments.

• Demonstrated track record of leading and executing campaigns for technical products.

• Experience driving rapid growth through innovative and unconventional marketing strategies.

• Experience utilizing AI tools to significantly boost productivity by automating marketing processes and optimizing campaign execution.

• Experience scaling marketing at a start-up or fast-growing product from the ground up.

• Background in AI, ML or technology marketing.

In-office location: Mountain View, California, United States. Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).

The United States base salary range for this full-time position is between $160,000 - $250,000 + bonus + equity + benefits. Your recruiter can share more about the specific salary range for your targeted location during the hiring process.