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Senior Product Marketing Manager, Identity Protection

Forter

Forter

Marketing & Communications, Product
New York, NY, USA
Posted on Tuesday, January 23, 2024

About the role:

Product marketing helps Forter win bigger by connecting the right product, message, and customer across all we do.

Our mission is to position Forter as a category leader, by delivering world-class market insights, product launches & go-to-market plans, messaging, and enablement to support product, sales, and partner success. Our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product bookings & adoption post-launch.

Product marketing helps Forter win bigger by connecting the right product, message, and customer across all we do.

Our mission is to position Forter as a category leader, by delivering world-class market insights, product launches & go-to-market plans, messaging, and enablement to support product, sales, and partner success. Our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product bookings & adoption post-launch.

We work cross-functionally, partnering closely with Product Management, Sales, Customer Success, Enablement, other Marketing teams, and almost every part of the company.

We are currently hiring a Senior Product Marketing Manager for our Identity Protection solution.

Forter Identity Protection stops account takeovers, blocks the creation of fake accounts, and improves bot detection to protect account integrity and drive customer loyalty.

Identity Protection is a newer product at Forter, and we are in the process of defining product/market fit and building our go to market strategy from the ground up! This means there’s a lot of opportunity for a self-starter to come in and help pave our way to win with our Identity Protection solution.

This is a highly visible position that will collaborate with Product Management, Sales, Solution Consulting, Marketing, Customer Success, and Company leadership.

What you’ll be doing:

  • Build our go to market strategy in partnership with product and sales leads to determine product/market fit, messaging, who we target, how we target, and how we win with Identity Protection
  • Launch new capabilities that enhance Identity Protection value proposition to customers—you’ll own the launch plan, soup to nuts
  • Position Identity Protection and differentiate it from in-market alternatives—you’ll create the necessary collateral to carry key messages beyond our four walls
  • Enable Forter salespeople to fully internalize our value proposition and reinforce it with a library of success stories from our fanatical customers
  • Influence the product roadmap as the voice of the customer back into the product and marketing organizations. You will shape how the roadmap is communicated externally
  • Collaborate like crazy. If you’re going to succeed at the above five bullets, it’s because you’ve formed strong relationships with our Product Management, Sales, Solution Consultant, Customer Success and other teams. You’ll be a trusted expert that engages directly with partners, prospects and customers.

What you’ll need:

  • Writing skills. They are prized around here. Once you’ve internalized our products and differentiation, you don’t want to take dependencies to create collateral. You’re comfortable picking up the pen / clacking away on a keyboard.
  • Keen ear. The best marketers are the best listeners, and in this role you need to seek to understand what different partners care about and consider how we can activate them on our behalf. We’ll want to know how you distill complex topics and relationships down to key insights.
  • Presentation skills. We can always work on this one together … but expect that by owning enablement for Forter salespeople and partner salespeople, you’re going to be in front of the room (physical or virtual) often.
  • Product-orientation. Note that this is a role in product marketing, and there is a technical aspect that requires you to deeply understand our platform. We expect that at the 90-day mark, you’ll be comfortable giving a Spielberg-esque demo of our product in action.
  • Orchestration. Any product marketer that owns a launch process has to be confident orchestrating stakeholders and workstreams and sticking to deadlines.
  • Domain experience. 4+ years of experience in product marketing, with a focus on cybersecurity, identity protection, IAM, or related fields.

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.

Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:

Life as a Forterian:

We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Nordstrom, Priceline, Instacart and ASOS can block fraud, drive revenue and improve customer experience.

At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.

Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.

Benefits:

  • Competitive salary
  • Stock options
  • Matching 401K Plan
  • Comprehensive and generous health insurance, including vision and dental coverage
  • Home office allowance
  • Generous PTO policy
  • Half day Fridays
Hybrid work:

At Forter, we have embraced a hybrid work model that combines the benefits of in-office collaboration with the flexibility of remote work. As part of this exciting approach, Team members are invited to work from the office at least 2 days per week. Within these two days, we encourage employees to join each week, for a department Team Day and for a Hub Day within each office. Your recruiter will share the specifics of these days.

Our hope is that a balance of in-person collaboration will aid massively in employee professional growth, development and relationship-building.

*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.

Salary Range: $133,000 - $180,000 annually + bonus + equity + benefits
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, and skill level.