Location: US or Canada

Salary range: USA $130,000 - $175,000, Canada $100,000 - $140,000 USD

About The Company

At DraftWise, we are on a mission to transform the legal industry. We believe lawyers should be freed from time-consuming and routine tasks, allowing them to focus their time and energy on strategy, advice, and judgment.

DraftWise is an AI contract drafting, review, and negotiation platform powered by an organization’s own legal knowledge. Using DraftWise, lawyers can streamline the contract process with AI-powered automation to draft precedent-based clauses, identify and fix legal errors, and identify key negotiation points all based on deal history and preferred positions.

About The Role
We are looking for an experienced Product Marketing Manager to join our team. This individual will be responsible for driving go-to-market (GTM) strategies for product feature launches, creating compelling sales enablement resources, supporting events, and crafting engaging content like videos, one-pagers, and pitch decks. The Product Marketing Manager will work closely with cross-functional teams, including Product, Sales, and Customer Success, to create and execute marketing campaigns that drive business results. The ideal candidate is an excellent communicator, a strategic thinker, and an operator who thrives in a fast-paced environment.

This role is based in North America, and to collaborate successfully with the Marketing team, you must significantly overlap with Eastern and Pacific Time, wherever you live. We are a fully remote company, and you can co-work in our major US cities should you choose to. You must

be able to get to an airport to travel to team meetings, conferences, customers, etc. Travel is anticipated to be 5-10% of the role.

Key Responsibilities:

• Go-to-market (GTM) product launches: Lead GTM planning and execution for product features, aligning messaging and positioning for successful launches.

• Sales Enablement: Create one-pagers, pitch decks, emails, and talk tracks to empower Sales with effective tools for customer engagement.

• Event Support: Develop talk tracks and booth copy for events, ensuring compelling and consistent product messaging.

• Video Content Creation: Lead the creation of product sizzles, demo videos, and promotional videos in collaboration with creative teams.

• Competitive Analysis: Develop competitive analysis to equip Sales teams with actionable insights.

• Customer Feedback & Advocacy: Collect and leverage customer feedback, quotes, and success stories to inform marketing strategies.
  

Requirements:

• 4-6 years of product marketing experience as part of a larger product marketing team. PMM must have been in your job title for 3+ years.

• Exceptional written and verbal communication skills; you can write clear, concise, and compelling content for a wide range of audiences.

• Proven ability to influence and lead cross-functional workstreams, with a strong track record of successful collaboration.

• Strong strategic thinking coupled with operational effectiveness, you consistently meet or exceed planned objectives.

• A strong history of spearheading product launches and marketing campaigns that drive measurable business outcomes.

• Ability to synthesize data and insights to inform decisions and optimize marketing strategies.

• Excellent problem-solving skills with the ability to creatively approach challenges and unblock obstacles.

• Self-starter with the ability to work autonomously, take initiative, and adapt in a fast-paced, rapidly changing environment.

Nice to Have:

• Experience in SaaS, technology, or B2B product marketing

• Background in creating video content, including sizzles and product demos

• Familiarity with sales enablement asset creation

• Knowledge or experience with the legal field or legal tech field
  Experience working with cross-functional teams such as Product, Sales, and Customer Success

• Experience working with technology products that have targeted enterprises via direct, online, and channel strategies
  

Why Join Us: This is a fantastic opportunity to work in a fast-paced, innovative environment where your contributions will directly impact the success of the business. If you are passionate about driving growth, shaping product messaging, and creating impactful marketing campaigns, we would love to hear from you. We offer:

• Remote-first work style, work anywhere within Pacific to Eastern time zones.

• Equity plan

• Competitive salary

• Medical and dental benefits

• New laptop and a work-from-home stipend for necessary accessories

• Generous PTO / sick leave