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Content & Community Associate



New York, NY, USA
Posted on Saturday, June 29, 2024
About The Role

We’re expanding the content team to help scale our sales enablement, social media, and community efforts at DraftWise. To date, DraftWise has successfully acquired some of the world’s biggest law firms and built up brand awareness and trust through traditional marketing channels. Now, with an expanded ICP, the DraftWise marketing team is eager to explore a breadth of new marketing efforts to capture more of the market.

As the Content & Community Associate at DraftWise, you’ll own and execute the day-to-day sales enablement and social media marketing strategy. You will work alongside the existing marketing team to deliver high-caliber content (decks, social posts, infographics, webinars, etc.) and drive awareness and conversation within the legal community through social media and digital communities. This person will be responsible for the implementation of some of our most important sales collateral and visuals, so a keen eye for B2B enterprise design is critical.

Responsibilities And Projects Will Include

  • Helping to develop enticing DraftWise sales collateral and touchpoints, sourcing and coordinating guest authors and speakers, and supporting guides, blog posts, and webinar production and deployment.
  • Producing eye-catching and informative content for existing DraftWise social media accounts, and developing a following and content strategy for new social media platforms, including Reddit, YouTube, and Instagram.
  • Identifying new digital communities for DraftWise to expand its online presence and develop a strategy to engage with lawyers in new ways.
  • Engaging with our buyers through the DraftWise social channels, and expanding our online presence in online industry communities.
  • Anticipating and delivering collateral ahead of conferences and external events.
  • Anticipating content needs of the sales and customer success teams and supporting the creation of decks, one-pagers, email campaigns, and training materials.
  • Owning the creation and management of swag for marketing, sales, and customer success purposes.
  • … and more! This is a role with lots of room for growth.

We are a small team and expect all members to help flexibly wherever the company needs them the most - if you have an idea of what DraftWise needs, we want to empower you to pursue that project. You will have broad ownership over your initiatives, the ability to shape our culture as we grow, and flexibility over your schedule.

The marketing team is based in NYC with a satellite office in SF.

About You

  • Exceptional communication skills with an emphasis on building trust
  • 3+ years of content marketing and social media experience, preferably with a B2B SaaS product
  • A strong track record of developing successful marketing and sales enablement content, and executing amplification campaigns
  • Experience supporting conference activations, as well as both large-scale and intimate in-person and virtual events
  • Experience collaborating with product, sales, and customer success teams
  • Proficiency with Figma, Canva, Webflow, and similar marketing and design tools
  • Curious, proactive, and eager to take on new challenges
  • Experience developing and editing video content for social platforms is a plus

What We Value

  • Strong communication skills in an open environment.
  • Cultivating an environment of trust through well-intentioned feedback.
  • The ability to work independently and make decisions with minimal supervision.
  • Interest in working in a dynamic environment with dynamic objectives.

What We Offer

  • All-remote work style, anywhere in the US.
  • Equity plan
  • Competitive salary
  • Private medical care
  • A new laptop and a work-from-home stipend for necessary accessories
  • Generous PTO / sick leave