Cognitive Collective

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Lifecycle Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Thursday, March 14, 2024

Captions is the AI-powered creative studio. Millions of creators around the world have used Captions to make their video content stand out from the pack and we're on a mission to empower the next billion.

Based in NYC, we are a team of ambitious, experienced, and devoted engineers, designers, and marketers. You'll be joining an early team where you'll have an outsized impact on both the product and company's culture.

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, Lenny Rachitsky, and more.

Check out our latest milestone and our recent feature on the TODAY show and the New York Times.

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square) **

About the role:
We’re looking for an all-around lifecycle marketer who feels comfortable jumping in and growing a lifecycle marketing program from the ground up. You’re someone who feels at ease with the more technical parts of lifecycle marketing, like setting up a lifecycle marketing platform from scratch, understanding events, and spinning up journeys and campaigns, while also delving into the more user-centric parts, like understanding users’ motivations and crafting emails that make customers feel understood and supported along their journey.

On a day-to-day basis, you’ll be driving our lifecycle marketing program across various channels (including email and push), platforms (iOS app with more to come soon), and markets / geos, building the program from the ground up and diving into copy, creative, and metrics.

Preferred qualifications:

  • 4 – 6+ years of experience working in a lifecycle marketing role.

  • A comfort with lifecycle marketing platforms, setting up journeys and triggered campaigns from scratch across email, push, and SMS.

  • A technical understanding of what goes on behind the scenes of a lifecycle marketing platform: how data comes in, and how it goes out.

  • Experience working cross-functionally, closely collaborating with functions ranging from Brand Design to Engineering to Analytics.

  • Comfort pulling your own metrics to identify opportunities and measure performance of the program, whether that’s on Mixpanel, Amplitude, a BI tool, or plain old Excel.

  • A practice of understanding the customer, whether through user interviews or surveys, and using that to inform your lifecycle marketing program.

  • A desire to move and ship quickly, with a good nose for impact, and a desire to experiment.

  • Comfort operating as a one-person show, which includes writing strong, succinct copy.

  • A plus, but not necessary: Experience setting up an editorial calendar and one-off campaigns, driven by content pillars.


  • Comprehensive medical, dental, and vision plans

  • Anything you need to do your best work

  • We’ve done team off-sites to places like Paris, London, Park City, Los Angeles, Upstate NY, and Nashville with more planned in the future.

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.