Partner Marketing Lead - Scalable Programs
Anthropic
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
Anthropic is a leading AI research and development company committed to building safe and ethical AI systems. We're seeking a creative and results-driven Partner Marketing Campaigns Specialist to join our growing team and drive impactful marketing initiatives with our key partners.
As Partner Marketing Lead for Scalable Programs at Anthropic, you'll be responsible for driving scalable co-marketing initiatives and enablement focusing on our ISV and Services Partners. You'll create repeatable programs that enable partners to effectively position and sell Claude-powered solutions, generating pipeline at scale, while building self-service resources that support our growing partner ecosystem.
Responsibilities:
Partner Marketing Strategy & Execution
- Develop and implement a comprehensive, scalable partner marketing strategy and co-marketing initiatives for Independent Software Vendors (ISVs) and Systems Integrators (SIs)
- Create repeatable marketing programs that enable ISV and SI partners to effectively position and sell Claude-powered solutions
- Design and execute co-marketing campaigns that drive awareness, adoption, and revenue growth
- Build self-service marketing resources and playbooks for partner success
Program Development & Management
- Establish a partner marketing programs that can scale across an ecosystem of partners
- Create tiered marketing programs based on partner type, size, and engagement level
- Develop joint value messaging frameworks for partners
- Manage partner funding programs (MDF/Co-op) and ensure ROI tracking
Content & Enablement
- Create scalable marketing assets including solution briefs, case studies, and sales tools
- Develop and deliver partner-specific content that demonstrates the value of Claude integration
- Build training materials for partner’s go-to-market teams (sales & marketing)
- Manage a partner portal with self-service marketing resources such as brand and co-marketing guidelines, program docs, pitch decks
You may be a good fit if you have:
- 10+ years of experience in B2B technology marketing, with emphasis on partner/channel marketing
- A proven track record developing successful co-marketing programs with Cloud (AWS, GCP or Azure) Partners, ISVs and SIs
- A strong understanding of AI/ML solutions and ability to communicate complex technical concepts
- Experience creating sales enablement materials and training programs
- Excellent project management skills with the ability to manage multiple initiatives simultaneously
- Outstanding written and verbal communication skills
- Strategic thinking skills and a data-driven approach to measuring marketing effectiveness
- A Bachelor's degree in Marketing, Business, or a related field
Strong candidates may have:
- Direct experience with partner marketing in the AI/ML technology space
- Demonstrated proven success in scaling partner programs from inception to enterprise level
- Experience building and managing partner portals and self-service resources
- An ability to work cross-functionally with sales, product, and technical teams
- Experience working with marketing automation platforms and partner management systems
This role offers an exciting opportunity to work at the forefront of AI technology and drive impactful marketing initiatives with industry-leading partners. Please make sure you go through our company values. If you're passionate about creating innovative campaigns and have a talent for collaborative marketing, we want to hear from you!
The expected salary range for this position is:
Logistics
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
How we're different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Come work with us!
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.